When you open your restaurant, you'll want the perfect sign for it so customers can find you. The sign you choose depends on the type of restaurant you have, the architecture of your building, and whether your building is on its own property or in a strip mall. A sign manufacturer can make a custom sign that's perfect for any location. Here are three types of signs to choose from.
Pylon signs are common for restaurants because they are lit and easy to see when driving down the street. The signs usually sit near the street or they're elevated high enough to be seen from a distance. The signs are built on poles that have cement foundations so they are sturdy and able to tolerate outdoor weather.
A pylon sign can be custom shaped to match the type of food you specialize in. The sign can contain the name of your restaurant, the type of food you serve, and other important details. These signs are usually permanent and can be built on one or two poles. They have internal or external lighting so they can be noticed and read at night.
2. Channel Letter
A channel letter sign attaches to your building. This may not be suitable for all types of restaurants since the signs can take up a lot of space and you need a flat wall to mount the signs. However, if your restaurant has the right architecture with space on the front or side, channel letters could be a good way to mark the location of your building and help your customers find you if your restaurant is far from the street.
A channel letter sign consists of the name of your business spelled out in individual letters that are lit up so that customers can find you after dark. You have a few options in customization such as the size of the letters, the color of the light, and the addition of a logo.
Marquee signs are perfect for your restaurant if you want to advertise your specials on a sign. These signs can be mounted on poles. The top-lit box on the pole contains your logo and restaurant name. The lower box contains your message that you can change as often as you like. You may even want to change it daily to give drivers a daily quote or joke as a way of advertising your business.
You can also buy a portable marquee sign on wheels that sits on the ground. The letters on these can be changed daily too. You can place this sign near your restaurant or near the street, but since the sign is low, it can't be seen as easily as a marquee that's on a pole.
If you're having trouble deciding on what type of sign to get for your business, talk to a sign manufacturer. They can explain some options and compare prices to help you choose the right custom sign that works to identify your building and draw in new customers.