Location, Location, Location (And Its Effects On Sign Design)
Displaying signs can be a great way to advertise your products or services. Effective signage will grab the attention of a consumer, allowing you to increase your company's visibility and market presence. In order to accomplish its given task, a sign must be designed properly. Too many people fail to take the environment in which the sign will be displayed into consideration during the design process, resulting in inefficient signage.
Here are three environmental considerations you should keep in mind when designing signs for your company in the future.
1. Background
When designing signs for your company, you should take a close look at the background against which the signs will be displayed. Identifying any dominant colors that appear in the background (like greens or browns in natural settings or grays and blacks in an urban environment) can be beneficial.
Knowing the color scheme of the background against which your sign will be set allows you to use a color palette in the design of your signage that will make your message noticeable.
2. Regulations
The location in which your sign will be displayed can play a critical role in determining the type of information that you choose to include in the sign's design. To ensure that you don't invest in the printing of a sign that you won't be able to use, it can be beneficial to consult your local government office to determine if there are any regulations that govern the public display of information in the area where your sign will be installed.
Some government agencies prohibit certain images or language in close proximity to schools or hospitals, so your sign's location could affect your marketing message. Check regulations prior to beginning the design process for maximum efficiency.
3. Lighting
You will want your sign to be visible at all times—day or night. In order to ensure that you are maximizing the effectiveness of your signage, you should take the lighting into consideration during the design process.
If your sign will be displayed in an environment with poor lighting, it can be beneficial to incorporate some self-lighting features into your sign's design. You can also use reflective paint to help ensure that your marketing message will be seen, regardless of the poor lighting in which your sign is displayed.
Taking the environmental conditions present in the area in which your sign will be displayed into consideration can help you create a more effective sign design in the future.
For more information, contact local professionals like Cardinal Sign Corporation.