Attending a trade show can either be money well spent or a waste of your time and resources. Creating a captivating display booth can make the difference between a successful event and a failure. Here are four tips to ensure your trade show exhibit attracts customers and both your experience and your bank account ends on a positive note.
Create A Good First Impression
According to Business Insider, you only have seven seconds to make a good first impression, and unfortunately, you don't get a second chance. Using this knowledge, your goal is to not only present yourself well but your trade show exhibit, too.
Your booth should be noticeable from across the room. You can accomplish this by having clear, easy-to-read signage. Vinyl banners should hang at the top of each side of your booth. Choose an easy-to-read font and use only the main color of your logo. All of your other marketing collateral and signage should follow the same theme.
Arenas and exhibition centers typically have high ceilings. Relying solely on this lighting is a mistake; it can cause unsightly shadows and insufficient light for reading. LED lighting is the perfect answer for lighting your booth. Down lights, light stands, and flexible strip lighting can direct light where you need it. LED lighting can also be battery operated so you don't have to worry about having access to a power source. You can also get colored light bulbs to complement your design and highlight products.
Take Advantage Of Promotional Marketing
Long after the trade show is over, the right promotional goods will keep on selling for you. For example, if your company is introducing a new tool for use in the construction industry, you could give away promotional yardsticks to potential customers with your logo, name, telephone number, and website imprinted on it.
Create An Artificial Buzz
While you will want to have your most knowledgeable and best salespeople working the booth, you can have some of your less sociable employees dress as event attendees to fill your booth. When others see a crowd around your booth, human nature dictates they'll want to come over and see what's going on. You can also use these employees to scope out the competition for you.
Choose A Key Spot
The best trade show exhibit spots are near the entrance. Another good spot is near the restrooms and food vendors as these areas get high traffic. Corner booths and booths at aisle intersections are also good spots. Rent the best spot you can afford to improve your odds of success.
Click here for info about how to get better signage and displays for your trade show events.