Setting up a booth at a local trade show or festival is a great way to advertise your business' services and attract new customers. But how do you make sure visitors spot your booth among all the others? Here are a few strategies that will help.
Set up a banner at the end of the aisle.
Most festivals and trade shows are organized so that the various vendors are set up in rows. Setting up a banner at the end of the row, pointing visitors towards your booth, will ensure those who are interested don't walk right past your row and miss you. Check with the event organizer prior to the show to ensure this is okay. Then, you'll need to either buy or rent a banner stand. One that holds a medium-sized banner that's three or four feet wide is ideal. Anything bigger than this may get in the way of other vendors, and anything smaller may not be obvious enough to attract attention.
Once you have your hands on a banner holder, make plans to have a banner printed. Most print companies will work with you to create a design that's attractive and well-suited to your needs. Make sure the banner clearly states what your business is all about so that it attracts the right visitors to come visit your stand down the aisle.
Hand out items with your business' name on them.
Handing out items with your business' name on them will not only ensure visitors remember your business once they go home -- it will also alert other visitors of your presence. Once you pass your items out to a few people and they keep walking around, others in the building will spot the goodies and will want to seek them out, too. When they show up to collect their items, you have the chance to give them more information about your business.
In order to work for you in this manner, the items you hand out must be large enough that visitors spot them being carried by others -- and they must be things visitors really want and are willing to seek out your booth for. Frisbees, hats, water bottles, and flip flips all work well. Work with a company that specializes in adding business logos to items to create an attractive, informative design that includes your business name and contact information.
With a sign at the end of your aisle and some in-demand giveaway items, you'll attract plenty of attention at your next trade show.