When you are in the process of ordering signs for your business, you will be faced with a plethora of choices. From lettering and wording to images and graphics, it can get a little overwhelming to try and make the best decisions. However, when it comes to the colors that you choose for your business, sign, you should take the time to ensure that you are making the best choices. Colors are not just a way to make a sign visually appealing, the hues that people view convey psychological meaning as well. Here are three questions you should be asking yourself before you choose the color combinations for your business signage.
Are there specific colors already associated with your business?
Take a look at specific type of businesses and take note of the fact that certain colors are usually associated with specific types of businesses. For example, daycares, schools, and even children's clothing stores often boast primary colors on their signage because this color combination triggers the idea of what the business is all about. What is your business niche? Are there any colors that would already reflect a message to customers concerning what you have to offer?
What color schemes are the rest of the signs in your area?
If you are in the professional business district in your city, it is always a good idea to take notes from the surrounding businesses in the area. Even though you may want something a little different to grab attention from potential customers passing by, boasting bright neon colors and over-the-top color patterns may not fit in so well for the area. It is always best to at least try to stick with a relative or complementing set of hues that compare well to what is already displayed.
What colors will be most visible for the location?
There is one other important factor to consider when making color choices and that is the placement of the sign. You have to keep in mind that contrasting colors of dark and light will be more visible from a distance. If your sign will be situated high above the building or in an area that would be otherwise difficult to see, skip on light pastel tones unless they are paired with a darker color that will help the sign's overall message be visible.
The bottom line is, the colors that you choose can make or break the effectiveness of your commercial sign. If you are having difficulty with making the right color choices, be sure to talk to a sign design technician before you place your order.