When you run a business and are considering your advertising avenues, one of the ideas you might be considering if having a sign placed on a bench on a city corner. This is often an ideal location for your advertising -- it will not only catch the idea of motorists who are stopped at the red light at the intersection, but can also be seen by countless pedestrians, cyclists and even people waiting for the bus if there's a bus stop nearby. If you plan to put together a sign to display on the bench, here are some ideas to keep in mind to make the sign stand out.
Choose An Eye-Catching Design
While it's important that your message is strong, it's valuable to work with a designer who can make your sign stand out from the dozens of other signs that people might see in the area. For example, if your business is a pizzeria, you might consider wrapping the entire bench in a close-up image of a slice of pizza. In many cases, this will be more impactful than a plain background with the logo of your establishment. Using large, colorful images to create an eye-catching design is more apt to be successful in capturing the attention of your prospective customers.
Ask People A Question
Asking a question can be effective for bench advertising because many people will subconsciously answer it -- and this means that they're thinking about your sign and your business. For example, if you operate an alcohol treatment facility, you could ask a question such as "Do you know someone struggling with alcohol?" If your business is lawn care, ask "Is your yard starting to resemble a jungle?" People will often read these questions and evaluate their answers -- if the answer is affirmative, they'll ideally take a second look at your business sign and give you a call.
Tell Them What To Do Next
It's not enough to simply let people know that your business exists; your sign needs to coax them to take the next steps that will lead to them becoming your customer. Telling people what to do next can be literal -- you could actually say something such as "Drive one more block ahead and look for us on your right." Or, you could provide contact information in various forms, such as your phone number, website, social media account names and more. It's often ideal to give people an incentive to reach out. For example, you could tell people to mention your commerical sign to receive 10 percent off their next order with you.